Understanding Your Business Goals Through Content
Our content strategy is built on a thorough understanding of your business's goals and challenges. We delve into your audience's personas, mapping their journey across channels. This enables us to craft a strategic content plan across touchpoints, aligning with your brand's style and tone to keep your content relevant.
- Grasping business vision, goals, and challenges
- User personas and journey research
- Content gaps and resonance identification
- Content amplification and distribution strategy
Comprehensive Content Health Analysis
Understanding your content's status provides insights into what's effective, gaps, and potential. We identify underperforming content and gaps compared to competitors, shaping a targeted content strategy. Our cross-channel audit includes:
- SEO assessment for search, links, and clickability
- Analysis of distribution channels and influencers
- Competitive analysis
- Content performance review and topic insights
- Social media and paid media assessment
Ensuring top-tier, accessible content that resonates with your audience. Our comprehensive audit sets the stage for your refined content strategy.
Strategic Digital Marketing Plan (DMP)
We craft a robust digital marketing plan based on your business and goals, alongside content analysis. Our strategy aligns with your audience's journey and objectives. The DMP encompasses performance insights, a content roadmap, a calendar, distribution channels, and an amplification approach.
- Unified content strategy across channels
- Non-branded topic mapping and trending FAQs research
- Mobile-first website navigation and content structure
- Comprehensive alignment across website, social, ads, email, video, and more
Crafting and Optimizing Content
Our skilled content strategists and creators curate tailored content for the customer journey: websites, social channels, blogs, email campaigns, and ads. With data-driven insights, we optimize your content for trending topics and long-tail queries.
- SEO-compliant content for visibility
- Mobile-first website content and optimization
- Engaging calls to action for interaction and conversion
- Diverse content formats across channels, ensuring brand alignment
- Rigorous quality assurance to maintain goals and style
Enhancing and Amplifying Content
Content marketing is an ongoing process to boost your website's performance in traffic, engagement, and conversions. Our strategists optimize content for impressions, clickthrough rates, engagement, and on-page elements that drive clicks.
- Continuous content updates for reach, engagement, and conversion
- Search optimization and content development across your site
- Enhancing pages for engagement and clickability, including calls to action
- Data-driven content enhancements for SERP impressions
- Amplified content distribution and influencer marketing
- Link profile management and earning high-quality links
Measuring Performance and Insights
We gauge your content strategy's impact through key metrics such as impressions, keyword position, traffic, and engagement. Data-driven decisions guide content ideation and distribution across channels.
- Data-backed decisions tracked with Analytics tools
- Quarterly and annual cross-channel performance reports
- Yearly content health assessment for strategic direction
FAQs
Every customer embarks on a unique journey across various digital channels and stages of the buying funnel. Aligning content with the customer journey involves comprehending your customers and creating content spanning your website, social platforms, paid advertising, and local search. Ensure your content addresses each stage, from awareness to conversion, optimizing it for relevance, structure, user experience, and engagement.
While producing fresh content is valuable, it alone won't guarantee top search rankings. Google prioritizes content relevance—content that meets search intent and provides accurate answers. As products, services, and brands evolve, maintaining up-to-date content is essential. This approach not only accommodates recent inquiries but also permits the addition of new links and addressing customer concerns.
Uncovering topics for FAQ pages involves tapping into various sources: customer feedback, reviews, chatbot interactions, and emerging queries. Your customers are a goldmine for authentic questions, making you a valuable partner. Trending search queries can be found through tools like SEMRush, Answer the Public, and online forums.
The recommended FAQ word count is typically between 29 and 55 words. Search engines favor concise and accurate answers that directly address the query. Quality answers often secure the coveted 0 position and even become voice search results.